I was asked by a friend, "Why Twitterface?"

My answer: 
It's the best twitter client out, in my opinion. They are constantly making it better and always listen to users ideas and concerns. In the very near future, it will have the capability to track stats and so much more. You can create and design your own page and give it a unique URL and give that to your clients or friends. If they don't tweet, they'll be able to watch you do it with ease. If you go to the Twitterface homepage. http://www.twitterface.com look on the left side panel, close to the top, and you will see the name "Catalyst." Click on it and you will see our page. The creators and designers of this great twitter tool decided to showcase Catalyst Advertising and we couldn't be more excited and honored. 

Here's a description of Twitterface shown on the homepage:
Twitterface gives you the ability to design your own interface. When you show people this cool, new tool, your brand will be front and center, and you control the place you run in and out of all day long.

We also make it easier for you to view and respond to multiple accounts, and to track things like conference tweets, because you can see up to 3 accounts on your page, and change what you’re viewing in a snap.

Some call it social networking. Some call it brand building. I call it internet identification creation.

All businesses want to generate a buzz, one-up the competition and be the captain. Why not chart your own course?! One of the many great things about social media is the fact that it is always changing to suit the needs of everyone engaged. Here’s the thing. It’s not ‘out with the old and in with new’ any longer. We’re embracing the old and watching it work with the new. The key is to understand how this relationship works. Then, ‘plan your work and work your plan.’ I remember my dad saying that to me during a real estate branch meeting.  Understanding the social media channels and their specifics is vital. Otherwise, you certainly won’t be helpful to anyone, especially yourself.  Spend a lot of time on Twitter, Facebook, LinkedIn, YouTube and of course a blogging service (I favor Blogger, personally). I believe blogs and online discussion forums (chat/product review posts) are as important, if not more important, than Twitter. A Forrester Research article about the various channels customers favor when seeking to communicate and connect with their top brands, shows parallel viewpoints.

In order to make your social media plan work for you and/or your business, you must be silent and listen intently and study the responses. Understanding needs, wants, expectations, speech, personalities and behavior are crucial. Knowing how to spark conversations and generate stimulating responses (time is of the essence especially) will engage your audience and create a following.  Consistency is very important. Old news is NO news!

As you utilize video resources (YouTube, video blogs like 12seconds, video chat services like Skype), radio (podcasts, etc.) or if you want to share resources for business or personal reasons (LinkedIn, AgreeADate, etc.), just make sure you record your creations (Retaggr or Zooity) and  try to link all of them.

Finally, move away from your computer or handheld device and hit the pavement for some good old-fashioned networking. Join clubs, help your community and share what you’ve learned. Form relationships by having face to face conversations with others and create a buzz.  Word of mouth marketing is one of the biggest lead generators and it will remain that way.

So, whatever you call it: social networking, brand building or internet identification creation…..just make sure you identify yourself and your business and let EVERYONE know your number.