Blog entries

To Redesign Or Not To Redesign?

steve@think-catalyst.com — Tue, 27 Oct 2009 07:24:11 +0100

One of the top Web sites in the U.S. just got a redesign and it’s impressive. CNN launched a radically different approach to the online news experience. And the most notable difference is the customizable information on the Site like weather and sports scores. The Site is also loaded with video.

One key motivation for the redesign is that Site studies showed thRead More...

What Twitter Client Do You Use?

elza@think-catalyst.com — Sun, 27 Sep 2009 20:28:26 +0100

With the tremendous surge in Twitter usage, I'm curious what Twitter client(s) you find most useful and helpful when trying to Tweet, Retweet, Bookmark and Share, etc. Let's move this up a few more steps. Tell me what you use on when on your PC/Mac (Web/Desktop/AIR apps), iPhone/iTouch, BlackBerry, etc. Here's my list and trust me, I feel as though I've tried them all.
Web:TwittRead More...

Long & Winding Road of the Beatles logo

steve@think-catalyst.com — Sun, 13 Sep 2009 22:32:45 +0100

The British invasion has occurred again this past Wednesday with the entire Beatles music catalog released in a digitally remastered format. You can now play along with the "Fab Four" on the latest version of "Rock Band" on your gaming device. To no surprise "Beatlemania" still sells as copies of their latest venture are making accountants "Read More...

I'm Not Loving The Shack

steve@think-catalyst.com — Sun, 23 Aug 2009 00:40:06 +0100

Radio Shack, which has a history of image problems has just added another to its list. Recently launching "The Shack" at a time they needed to revive their 88-year-old business has resulted in one more failure for their brand image. A company spokesperson waRead More...

Will "What is 230?" Create A Surge For GM?

steve@think-catalyst.com — Wed, 12 Aug 2009 21:19:49 +0100

I got a shock (or lack of) when the 230 campaign was finally revealed as an introduction of GM's new product Volt. The Chevrolet electric car claims to achieve a city fuel mileage of 230 miles per gallon. I won't dig through the fuel economy methodology leaving that examination for the environmental and automotive Bloggers. What I have found interesting was the timing of the campaign launchRead More...

2009 Social Network Analysis Report

elza@think-catalyst.com — Tue, 28 Jul 2009 00:04:03 +0100

2009 Social Network Report: Geographic, Demographic and Data Traffic Revealed

The author of this report and the information gathered within was compiled and published by Ignite Social Media.

Catalyst Gets Twitterfaced AND It's Showcased!!!

elza@think-catalyst.com — Fri, 17 Jul 2009 08:25:57 +0100

Check out Catalyst Advertising, showcased on the TWITTERFACE HOMEPAGE!!! If you tweet, you must try Twitterface. There's nothing quite like it! If you have questions, ideas, need assistance, they are very helpful! Kris Colvin gets anRead More...

Branding From The Inside Out

steve@think-catalyst.com — Thu, 09 Jul 2009 17:09:39 +0100

As marketers we should understand the incredible value of branding from the inside out. It’s a necessity to get the internal stakeholders involved and behind the plan — at all levels of the organization. I’ve seen first-hand how employees can offer unique insights, relevant experiences and ideas never considered in the brand development process. And just as powerful is to see their excitement for the opportunity to be involved with branding their company — Read More...

Build It and They Will Come

elza@think-catalyst.com — Fri, 03 Jul 2009 19:30:09 +0100

Some call it social networking. Some call it brand building. I call it internet identification creation.

All businesses want to generate a buzz, one-up the competition and be the captain. Why not chart your own course?! One of the many great things about social media is the fact that it is always changing to suit the needs of everyone engaged. Here’s the thing. It’s not ‘out with the old and in with new’ any longer. We’re embracing the old and watching itRead More...

Who's Making A Fast Food Run?

steve@think-catalyst.com — Wed, 24 Jun 2009 17:49:28 +0100

We’ve all been in this scenario . . . you get a craving for [insert fast food joint here] and so you announce to your co-workers that you’re going to make a run. A piece of torn-off paper is passed around getting more ratty by the minute as everyone scribbles in their own hieroglyphics what they want in a range of specific to unclear terms. Moments later you’re sitting in a drive-through trying to decipher everyone’s order without a magic coder ring with cars honking bRead More...

Is Your Mom On Facebook?

steve@think-catalyst.com — Tue, 23 Jun 2009 20:09:38 +0100

Most teens have felt secure in having their own social environment without any adult interruptions on Sites like Facebook and MySpace. They go about their day of endless social engagement knowing the adults of the World will not venture into their network. The past few years have been great for them uploading cell videos, talking trash about an “ex” friend and sharing the latest hot spots. But today this has become a false sense of security and it’s developing at an alarmingRead More...

Oven Baked Is Much Better

steve@think-catalyst.com — Fri, 19 Jun 2009 17:15:36 +0100

I should first mention that I’ve never been a fan of the “Cola Wars” — our taste test shows that nine out of ten sugar water drinkers love our product better than our competition. I'm typically seen rolling my eyes anytime these spots appear because I don’t succumb to the idea that if I’m not one of the nine I’m not part of the “in” crowd. So when Domino’s started running their “Us vs Subway” taste test spots promoting thRead More...