Case Study Expanding Affina's network through social media |
Business Situation
Affina is a global company that provides a comprehensive suite of customer interaction solutions from inbound customer care, inbound sales and order taking, analytics and market research, product literature and fulfillment, and business process outsourcing. Their clients are among the largest and well known brand names in the World.
Affina, like a growing number of companies, realized that social media created an opportunity to humanize their brand. They were seeking an environment where they could connect with both current customers and prospects. Ultimately these conversations would lead to stronger offline engagements enhancing Affina’s business development efforts.
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