 Tritia McLaughlinAssociate Creative Director/Copywriter Tritia is the impassioned brand scientist when it comes to finding the perfect mix of message and media for her clients. A seasoned copywriter and creative strategist, she has proven her talents in the U.S. and in Europe.
Her winning formula for client satisfaction is her “all the moving parts” approach to creative planning. She does painstaking research to identify the many constituencies involved in successfully marketing a product or service. She then tailors tactics and messages to reach and resonate with each constituency – the sales force, franchise owners, gatekeepers, influencers, purchasers, re-marketers and end users. Trish’s account experience is broad, from Hyster forklifts, Caterpillar, DHL logistics, Merial, Fleet Mortgage and Philips Medical Systems, to iconic consumer brands such as Terminix, TruGreen, Sears Carpet & Upholstery Cleaning, Frontline, Heartgard and Nickelodeon. Phone: 803-233-4826 |
Catalyst AdvertisingCatalyst has become a common word representing change. We hear it frequently on the nightly news or in a speech by a corporate leader. The word itself seems to inspire and represent a positive direction for the endeavors it symbolizes. To define Catalyst in a dictionary you will find it represents a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change. In today’s business atmosphere we believe that successful enterprises remain true at their core but adjust quickly to consumers needs. And that’s the foundation of our philosophy at Catalyst Advertising – to help our clients change to market opportunities while continuing to maintain the nucleus of who they are. The members of the Catalyst Team have long histories in corporate and agency environments. We clearly have a significant amount of experience in traditional marketing and we thrive in this new media World brought on by the rapid advancement of technology. Convergence of ideas, experience and new media is synonymous with our developing strategies for our clients. |
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