Elza HayenPrincipal/Social Media Director Elza actively researches the latest formulas and newest elements being mixed in the internet marketing world in order to create the perfect internet identification recipe for each client, thereby generating exposure. In addition to her social media concentration, Elza has an extensive background in real estate, insurance, media and public relations, and corporate communication.
Elza serves as the State Representative in SC for the National Association of Women Highway Safety Leaders, a member of the SC General Assembly Women’s Caucus and a Leadership Columbia (’08) graduate. She is the VP for Communications and Marketing, chairperson of Communications Council and serves on the Board of Directors for the Junior League of Columbia. Elza is on the Board of Directors for Families of Highway Fatalities and is a member of the South Carolina Impaired Driving Prevention Council. She also serves on the Steering Committees of Social Media Club Columbia and Columbia Children's Theatre.
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Catalyst AdvertisingCatalyst has become a common word representing change. We hear it frequently on the nightly news or in a speech by a corporate leader. The word itself seems to inspire and represent a positive direction for the endeavors it symbolizes. To define Catalyst in a dictionary you will find it represents a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change. In today’s business atmosphere we believe that successful enterprises remain true at their core but adjust quickly to consumers needs. And that’s the foundation of our philosophy at Catalyst Advertising – to help our clients change to market opportunities while continuing to maintain the nucleus of who they are. The members of the Catalyst Team have long histories in corporate and agency environments. We clearly have a significant amount of experience in traditional marketing and we thrive in this new media World brought on by the rapid advancement of technology. Convergence of ideas, experience and new media is synonymous with our developing strategies for our clients. |
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