The Catalyst team consistently approaches every project with a proven process that gets results. We first begin by putting on our lab coats, rolling up our sleeves and grabbing our clipboards. It’s now time for deeper conversations and writing marketing formulas on the chalkboard.

The Business Challenge:

Understanding your specific goals and determining how to position them within your target audience will be the foundation for everything else we do in the project phases. This informative discovery occurs with organizational goals, research, product/service evaluation, competition analysis and identifying your target audience(s). These discussions will lead to the key principles of developing your project so we effectively differentiate you from your competitors and connect with your intended audiences

An Explosive Creative Force:

Our creative team evaluates the outcomes of phase one and begin brainstorming ideas to communicate this message to your audience(s). In this phase we welcome your continued involvement but require that you wear safety goggles because the ideas can become really explosive!

Catalyst’s creative process is a carefully guarded secret that involves a team of individuals who each have more than 20 years of experience. We’ll develop ideas, test, embrace feedback and continue to synthesize each draft until we have a finished product that meets your approval.

Marketing That Moves You:

Now that the creative and strategies are ready it’s time to implement them with the various media channels that will connect with your audience(s). Both outbound and inbound marketing will be evaluated to achieve the best results. We’ll also determine public relations strategies.

During this phase, we believe it’s critical to monitor and measure the return on your investment. This measuring and reporting is done throughout this phase — not just at the conclusion.