Steve BurlisonPrincipal/Creative Director Steve co-founded Catalyst in 2006 after spending 15 years in the newspaper industry. He’s known as the idea guy tirelessly theorizing strategies, mixing new formulas and developing innovative solutions for our clients. His wealth of knowledge and experience translates visual elements of design into emotional connections with the human element. It’s by this trademark that Catalyst is able to break our client’s marketing communications away from the advertising clutter and produce a measurable return on their investment.
During his time at The State (newspaper) Steve marketed their brand, which was highlighted in 2004 when he won more first place International Newspaper Marketing Association awards than any other U.S. newspaper and finished second in the World. To supplement newsroom strategies to improve readership among women he co-developed a women’s expo event to host relationships with more than 6,000 attendees. And with decreasing penetration among Millennials he created an extension of the newspaper’s entertainment print product — ColumbiaTunes.com. These strategies and more resulted in two nominations for Knight Ridder’s national marketing excellence award. During the span of Steve’s career he has won more than 75 marketing and design awards. Phone: 803-233-4826 (Option 1) |
Catalyst AdvertisingCatalyst has become a common word representing change. We hear it frequently on the nightly news or in a speech by a corporate leader. The word itself seems to inspire and represent a positive direction for the endeavors it symbolizes. To define Catalyst in a dictionary you will find it represents a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change. In today’s business atmosphere we believe that successful enterprises remain true at their core but adjust quickly to consumers needs. And that’s the foundation of our philosophy at Catalyst Advertising – to help our clients change to market opportunities while continuing to maintain the nucleus of who they are. The members of the Catalyst Team have long histories in corporate and agency environments. We clearly have a significant amount of experience in traditional marketing and we thrive in this new media World brought on by the rapid advancement of technology. Convergence of ideas, experience and new media is synonymous with our developing strategies for our clients. |
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